The Cochin Chamber of Commerce & Industry organized an Interactive Workshop on Effective Selling on Friday, 6th February 2015 at Hotel Abad Plaza, Cochin. Mr. Mark Antony Sequeira, Master Trainer and CEO, Maestro Human Resources, Chennai was the facilitator for the Workshop. The Full day Workshop was attended by more than 50 participants from the Sales & Marketing divisions of 20 Companies from in and around Cochin. The Workshop covered topics like the Sales Strategy formulation, Sales Communication effectiveness, selling techniques based on evolved markets, Relationship Building and also involved group activities within the participants. The session that started at 9 am came to a close by 6 pm.